Media manipulation: 10 strategies for media manipulation

Media manipulation: 10 strategies for media manipulationMedia manipulation: 10 media manipulation strategies 4 minutes

Last updated: February 29, 2020

The concept of “media manipulation” may not be well known, but we have to thank Sylvain Timsit for this valuable contribution. In 2002, a French writer compiled a list of ten media manipulation strategies used by political and economic forces to control society. Despite 15 years later, his list of media manipulation is still a powerful and compelling argument to take into account.

list is a set of bulk manipulation methods. The reason for these strategies, according to the author, is the creation of obedient, submissive and obedient personalities. Plus, he says the media uses them to support capitalism, inequality, and neo-capitalism.

Timsit’s messages went viral. minutes. In fact, it has been incorrectly attributed to the linguist Noam Chomsky. That being said, there are some hints of Chomsky’s beliefs in Timsit’s work, especially when it comes to critically analyzing the role of the media in our society.

“In a totalitarian state, it doesn’t matter what people think, because the government can control people by force, knocking them down. But when you cannot control people by force, you have to control what they think, and this is usually done through propaganda. “

– Noam Chomsky-

According to Timsit, the following 10 strategies the media use to manipulate the masses are:

Media manipulation, distracting attention

A distraction strategy is to divert the attention of the masses to important issues. One way to do this is to fill the news feed with little things. The goal is to distract people and occupy their minds. As a result, people stop wondering why the media doesn’t talk about certain issues; people have forgotten the real questions.

Problem – Reaction – Solution

This method can be equated with a political opinion poll. This means testing the population by spreading rumors and ideas to gauge how the population perceives them. This means that you create a problem and then you solve it. And then the manipulators are perceived by the public as heroes.


Gradualism manipulates people into making socially unfair decisions. The main thing is to do it gradually, slowly, over several years.

For example, suppose the goal is for up to 80% of the employees in a large company to speak. Then the media starts with negative news about the company: stocks fall, stock market crash, rumors, etc. Gradually, this creates an awareness that begins to prepare people for “big news.” If layoffs had been published from the start, there would have been riots.

Media manipulates through procrastination

Another strategy that the media uses to manipulate people, according to Timsit, is to present unpopular decisions as “necessary”, “ for a better future ”or“ for our own good ”. They make the population genuinely believe that their sacrifices will lead to significant improvements in the future.

Thus, the population gets used to a lower quality of life. They begin to perceive it as normal. In the end, they find themselves in their current state and no longer demand what they once demanded.

The media is manipulated to treat people like children

Another way the media is manipulated to talk to people as if they were children. They use wrapped up arguments, symbols and intonation as if people were too weak or immature to understand the truth. Submissive and submissive response is also the goal. Ideally, you should prevent people from thinking critically like adults. Main-600 mt – x-big pt – normal \ “> Appeal to emotions

Emotional appeals are much more powerful than fruitless, strictly objective ones. The media are aware of this, they use a strategy to appeal to the public’s feelings. They try to prevent people from thinking critically; they try to control their thoughts. Think how strong fear can be. X-big pt – normal \ “> To keep the public in the dark and mediocrity

According to Timsit, the media prefers an ignorant, uneducated audience. By isolating them from knowledge, they are easier to manipulate. It also prevents disobedience and rebellion. Information is power.

Encourage people to contribute into mediocrity

This and the previous paragraphs are very similar and are among the most subtle media manipulation strategies. Do the TV programs match what the public wants to see? Or are we being forced upon them by the media? In other words, are we really looking at what we want or what they want us to look at?

This is obvious to Timsit. Consumerism and vulgarity are hypnotizing. This means that we don’t give a damn about what surrounds us. We were taught to be mediocre.

I am -blame

While the media encourages our ignorance, it also makes us believe that we are the only ones responsible for our suffering. The media tell us that our meager knowledge will make us unhappy and unsuccessful. In essence, they seek to create self-blame through self-justification with the intention of thwarting public mobilization.

Full knowledge of the public

To control someone, you need to know everything about him. Unfortunately, our modern oligarchies have taken care of this perfectly. For Timsit, psychological, social and technological advances mean that large companies are now allowed to know everything about every person. The “system” knows everything about us, which means that they can manipulate us in all our weak spots.

This may interest you. Read Explore MindNoam Chomsky about fake news and post facto truth

Who should you believe? Fake news has become easier to spread online. Read more about fake news and post facto facts in this article.

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